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Deal includes Q-tips, Caress, Tigi, Brut and VO5. Unilever Beauty & Wellbeing retains Pond’s and St. Ives brands sold beyond North America and Europe.
December 18, 2023
By: Christine Esposito
Editor-in-Chief
Boston-based private equity firm Yellow Wood Partners LLC has announced a binding offer to acquire Elida Beauty from Unilever. The Elida Beauty portfolio includes well-known brands in personal care and beauty including Q-tips, Impulse, Caress, Tigi, Timotei, Monsavon, Brut, Moussel, Alberto Balsam, and VO5. TIGI is known for its edgy hair styling products. The transaction excludes the Pond’s and St. Ives brands sold beyond North America and Europe. These will remain in Unilever’s...
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